5 Reasons you need to proactively monitor and test your calls

Proactively monitoring your calls is essential for any business to thrive. Here are 5 reasons why...

  1. Excellent customer experience

    Nobody likes a bad phone call. Whether it be a delayed call, terrible quality or a jumbled up conversation, one bad phone call could easily ruin the rest of your day.  And what does your customer think of your business if the phone call is of poor quality? Well, for one thing, they probably won’t ring again and move to your competitor. Proactive monitoring removes this risk, minimizing widespread customer impact swiftly and efficiently, thus protecting your business’ brand and removing any customer pain points.

  2. Stronger brand loyalty

    Expanding on the previous point, proactively monitoring your calls, producing better quality and greater customer experience will increase brand loyalty for your customers. Your customers will trust your company more and rely on your product, knowing you provide excellent customer support. This, in turn, will also generate better word of mouth for your business, gaining interest from potential customers. 

    Trust is a two-way thing. Businesses trust their customers to help support them and their product, but customers also trust the business to supply them with excellent customer service and perfect products while also keeping them up-to-date with company news. Sure, businesses can only share a certain amount of information with their customers, but with proactive monitoring, businesses can get in front of problems by proactively alerting their customers of problems before it becomes bad word of mouth. If a business displays this trust (and promises that the problem is being dealt with), customers won’t be as irritated by the issue, and will also feel like the business cares about THEIR needs (which they do).

  3. Reduces the time needed to troubleshoot issues

    Think of how annoying and time consuming it could be trying to pinpoint the reason your calls are of poor quality, going through a labyrinth of possibilities when the answer could be dangling right in front of you, but it’s too late. The customer has moved on to your competitor and you still haven’t found the solution to your problem. However, if you proactively monitor and test, you can avoid going in roundabouts and deal with your issue straightforwardly. Time is money, there’s no point burning the bank!

  4. Cost-Effective

    Now that your business is keeping your customers happy and you are preventing any issues from arising before they become a major problem, your next focus should be about the cost for the company. Reducing time for troubleshooting and good word of mouth mean more revenue for the business, which all stems from making sure you have a good phone call. It’s straightforward and simple.

  5. Less hassle for management

    For any good business to work, they need to have a well-organized structure, running smoothly like a well-oiled machine. Sometimes, management might not know there’s a problem on the ‘ground floor’ of the company until it’s too late and blown out of proportion. Proactive monitoring can prevent this, turning management attention to correct minor issues constantly before they become more significant problems, further focusing on success for the business.